My area of expertise is online.

Back in the year 2K, before social media had ever been dreamt of and Gen Z's were still in nursery, I was already creating and streaming films, designing websites, and innovating digital brands.

This early dive into the online world set the stage for my journey and created a passion for harnessing technology for good.

After a brief stint as a TV runner, I moved into the corporate world, thriving in marketing, sales, and advertising within brands including The Guardian, CBS, MySpace, and ASOS.

I worked with global giants such as L’Oreal, Warner Music, Estee Lauder, and Adidas on multi million pound brand campaigns.

From pioneering experiential programs to crafting global influencer strategies, I loved the fast-paced challenge and the impact I could make.